A couple of weeks earlier, I had written blogs on why it is important to align your business with personal values. A few of you came back with queries, which warrant this blog.

However, before anything else, let me clarify that there is a distinction between a value system and personal alignment with social issues.

At the cost of repetition, let me iterate that running a microbusiness is often a deeply personal journey. Entrepreneurs build their ventures from scratch, driven by passion, values, and a desire for independence. But along this path, many microbusiness owners unknowingly allow personal ideologies to overpower business realities — often at the cost of growth, stability, or even survival. This is where objectivity becomes critical.

Objectivity is the ability to view situations without bias, emotion, or ideological filters. In the world of microbusiness, it means making decisions based on data, customer needs, and market trends — not just personal opinions or moral standpoints. Let’s explore why maintaining objectivity is essential, and how entrepreneurs can protect their profits from being overshadowed by their beliefs.

Microbusiness owners often wear multiple hats: founder, marketer, accountant, and customer service. They pour their time, savings, and soul into the work. This emotional investment can make it challenging to distinguish between business decisions and personal views.

For example, a vegan entrepreneur may refuse to stock dairy products in their rural shop where customers regularly ask for milk. A socially conservative business owner may avoid advertising on modern platforms like Instagram, believing it's not “serious” enough. While these decisions may align with personal ideology, they can disconnect the business from market demand and hurt profitability.

The market doesn’t operate based on one person’s values. It responds to need, price, convenience, and trust. Ignoring this reality in favour of rigid personal beliefs can lead to isolation.

For example, imagine a microbusiness selling eco-friendly utensils in a small town. If the entrepreneur refuses to offer any plastic options — even when customers ask — the result may be low sales. Instead of educating the customer over time while also offering choice, the entrepreneur chooses conflict over compromise.

Being objective doesn’t mean abandoning your values. It means aligning your values with what the market wants — and finding a middle path.

Bias isn’t always ideological. Sometimes, it shows up in how entrepreneurs treat people, choose products, or evaluate ideas. A microbusiness owner may only hire family members, believing that outsiders can’t be trusted. Or they may dismiss digital marketing, thinking it’s “only for big brands.”

Such bias limits exposure, innovation, and scalability. Objectivity, on the other hand, encourages experimentation. It says: "Let me test what works." It allows room for mistakes, learning, and evolution — all of which are vital for business success.

But how do we practice that? Let’s wait for my next blog.