As we enter the season of festivals across India, the debate about how the expenses made could be utilized for poverty eradication has again started. However, I feel that the festivals also greatly help the financially underprivileged.

All festivals surpass cultural and geographical boundaries when they bring people together to celebrate, reflect, and express themselves. Beyond the cultural and social significance, festivals have the power to bring a positive change in society through their contributions to poverty eradication. While the effect may not always be immediately evident, the impact of festivals is profound in alleviating poverty and improving the lives of financially deprived people. 

Almost every festival comes with economic support from the government and large corporations that serve as economic catalysts for impoverished regions. During the festival season, we witness an increase in economic activity where local businesses, vendors, and artisans benefit from sales owing to the spike in demand for goods. This leads to the creation of jobs, even if temporary, that are generally filled by the underprivileged. In fact, in many cases, festivals like Durga Puja become a source of income for those who might otherwise struggle to find employment for the rest of the year.

Since festivals often revolve around community and togetherness, they bring together people from diverse backgrounds to share their cultural heritage. This sense of brotherhood also positively impacts poverty eradication, where those struggling economically are given support through business opportunities or even direct funding. A unique example would be the Dhakis (traditional drum players) who come down from the villages during the Durga Pujas for these 5-15 days of contracts that earn them more than they could have earned in a quarter year (if not more).  

Festivals are also a fertile ground for micro-entrepreneurship. Many would seize the opportunity to start small businesses during festival seasons. Be it setting up food stalls, selling handmade crafts, or providing transportation services, these micro-entrepreneurs have the potential to earn a significant income during these festivals. Over time, these opportunities for extra income help improve their living conditions.

As mentioned earlier, the positive effects of festivals may extend beyond the festive season, leaving behind a local environment of social well-being.