The past few years have witnessed a significant increase in internet penetration in rural India. Initiatives such as Digital India, affordable smartphones, and inexpensive data plans have made the internet accessible to millions. According to a 2021 report by the

 Over the last few blogs, I have focused on how digital media is revolutionizing rural businesses by expanding their market reach, enabling cost-effective marketing, and fostering customer engagement. Digital media facilitates online sales, promotes local products globally, and supports business

 Recently the world witnessed the biggest festival of democracy, the Indian General Election to Parliament. The election and its campaign were conducted over three months in seven phases, where over 8,000 candidates contested for 543 seats in the Lok Sabha.

 After discussing the business processes that rural entrepreneurs are likely to face while implementing the D2C or direct-to-consumer business model, let's delve into another important aspect of the model. Promotions play a crucial role in the D2C model by directly