"You
don't have to be a millionaire to support the causes you care about." This
was what Amy Pirozzolo, head of donor engagement at Fidelity Charitable, had to
say about charity during the Christmas season. In the USA, a recent survey by
Fidelity Charitable found that 54 percent of parents believed starting a family
increased the priority of “giving” in their lives, with 82 percent of those
parents saying that children had an influential impact on the types or numbers
of organizations they support.
I
do not think the Indian results will be any different.
As
I look through the internet, the recent trend shows a shift in belief. Many of
the new generation think that Christmas should shift its focus from extravagant
gifting to having more emphasis on charity. In a world brimming with
materialism, this is a welcome trend. Redirecting the spirit of Christmas
towards acts of kindness and generosity would foster a greater sense of
community in the younger generations and might balance a few of the negative
effects of digital addiction, which isolates them to some extent from the
community. Instead of excessive spending on gifts, redirecting resources into
charitable endeavors allows us to address pressing societal issues. The culture
of giving will help make a meaningful impact on the lives of the less
fortunate.
I
strongly believe that sharing with the underprivileged of society should be recognized
as the true measure of wealth. True prosperity lies not in amassing material
possessions but in uplifting others. Generosity towards those in need reflects
a richness of spirit that rises beyond its monetary value. In a society that
often equates wealth with opulence, redefining affluence as the capacity to
make a positive contribution to the lives of others will be a powerful paradigm
shift.
While
we still have much to traverse on this path, the Millennials and Gen Z are
showing us the way. We can learn a lot from them, and I have no shame in
admitting that compassion is one of the top items on the list.
Being
wealthy extends beyond the confines of a fat bank balance. It encompasses the
richness of experiences, relationships, and the positive influence one can
exert on the world. A truly wealthy individual contributes to the well-being of
others, recognizing that the true essence of wealth lies in shared
prosperity.
This is how we can redefine our understanding of affluence and cultivate a more compassionate and fulfilling holiday season.