In one of the reports on recent trends in communications that I was reading, it was said that employees are one of the biggest influencers when it came to influencer marketing. We presume that good communications can market our products

In my earlier blog, I mentioned that managing relationships is a mandatory requirement for any business. However, the difference lies in the way this is perceived. An organization can look at stakeholder relationships as a task or can maintain them

Another major aspect that businesses heavily depend upon is ‘relationships’. When we talk of relationships, the discussions are primarily oriented toward customer relations. But any business executive will acknowledge that the term goes much beyond. Stakeholder relationship management covers the

The intellectual capital of an organization is the qualitative aspects of the expertise and knowledge contained in it, which helps in delivering a competitive advantage. While many have the impression that intellectual capital relates to only R&D and the patents